Apgujeong Rodeo Street is the leading trend area, being known from the early 90’s as a unique and cultural area with a focus on fashion. In the past, this street used to be famous for easily being able to see people wearing luxurious clothing and driving foreign cars but now it became a representative spot reflecting youth culture and cutting-edge trend.
Rodeo Street has a wide arrange of fashion-related shops such as various clothing stores, shoe shops, accessory shops, and luxury brand discount stores at every corner. Dermatology, plastic surgery and hair shops are also located in abundance here. In addition, each store features its individually unique interior which attract more people.
The street features the splendid atmosphere which is made up with fancy neon lights, and people walking around the area. Galleria Department Store is one of the main spots in Apgujeong Rodeo Street where people can meet internationally famous brands in the department store such as Prada, Bally, Ferragamo, Gucci, and other premium brands. Sometimes customers can get a 20-30% discount during the sale period.
On the other hand, general clothing stores introduce trendy fashion which is unique and display special products. Good quality products along with a distinctive design attract many customers. Also the street is full of famous restaurants and popular places to enjoy.
The street from the Cheongdam Station intersection to Galleria Department Store is lined with luxury brand stores and designated as the special fashion zone “Cheongdam-dong Fashion Geori (Street). Often frequented by celebrities, the area became a popular tourist destination for Hallyu fans